Once Upon A Time...

Fairy tales' classic appeal is no accident.

A few common elements:

• The underdog or unlikely hero
• Conflict or tension
• An 'inciting incident'
• Culminating point
• A happy ending

How is that relevant to your business or organization today?

The digital ecosystem is crowded.

You have seconds to stand out.

to hook us. your audience.

So what about fairy tales?

We can relate to the underdog.

Cinderella. Aladdin. The Harry Potters of yesteryear -- you know the type.

We want to know their story.

We want to see the ending.

We are hooked.

Are you succeeding against all odds?

Did you fight off challenges to launch your product or service?

Are you championing a cause?

Tell us your conflict.

Show us your pain.

We are rooting for you!

Little Red Riding Hood sets off through the woods.

The Three Little Pigs are kicked out of their house.

Those are called inciting incidents.

The moments our heroes were called into action or embarked on their journeys.

Things don't just happen.

Tell us how you got here.

Take us backstage.

We want to see your "hero's journey."

storytelling opportunities

• Your founder's story
• Customer successes
• 'David vs. Goliath' moments
• 'Eureka!' breakthroughs
• Your impact on the world

Make it personal.

Tug at the heartstrings.

Relate to us.

And don't forget the happy ending.

Read more at
NarrativeTransport.com

-- a blog about storytelling in the digital age