Stories Are The New Ecommerce

Published at Nov 18, 2015
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PRESENTATION OUTLINE

STORIES - THE NEW ECOM

SALE WITHOUT STORY IS OVER

ECOMMERCE STORYTELLING

BRAND IDEALS

BRAND IDEALS

FROM JIM STENGEL'S BOOK GROW

UCA

UNIQUE CUSTOMER ASPIRATIONS
Photo by twinleaves

PRODUCT STORIES

CURATE SOCIAL STORIES

COMMONS

EXPERIENCE, REVIEWS, SOCIAL, LIKE-ME TRIBES, UGC

UGC

UGC = USER GENERATED CONTENT

STORY

CURATE BRAND, WEBSITE & CUSTOMER STORIES

INSIGHT & CONTENT

MORE IMPORTANT THAN 'DEALS'

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NEW GOOGLE

PANDA & PENGUIN ALGORITHM
Photo by Guwashi999

NEW GOOGLE

PANDA & PENGUIN ALGORITHM
Photo by John5199

STORY WEAVING

KNIT CONTENT FROM DISPARATE SOURCES
Photo by angela7dreams

STORY WEAVING

Photo by xomorrito

HEARTS & MINDS

STORIES WIN HEARTS, MINDS & ADVOCACY

SAVE WORLD

TIE MARKETING TO BIG IDEAS

THINK GLOBAL

SHARE LOCAL THEN GO GLOBAL
Photo by NGOInnovation

STORIES

FRACTAL LEGOS EACH BUILDS ON LAST
Photo by gurdonark

STORIES

STORIES ARE THE NEW ECOMMERCE
Photo by Jon Delorey

MARTIN W SMITH

@SCENTTRAIL