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Stories Are The New Ecommerce

ByMartin Smith|1795 views |Business

Stories Are The New Ecommerce a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun.

Presentation Outline

  1. stories - the new ecom sale without story is over

    1. STORIES - THE NEW ECOM

    SALE WITHOUT STORY IS OVER

    Photo by LaurenElyseFineArt

  2. 2. ECOMMERCE STORYTELLING

      Photo by CEBImagery.com

    • 3. BRAND IDEALS

      • brand ideals from jim stengel's book grow

        4. BRAND IDEALS

        FROM JIM STENGEL'S BOOK GROW

      • uca unique customer aspirations

        5. UCA

        UNIQUE CUSTOMER ASPIRATIONS

        Photo by twinleaves

      • product stories curate social stories

        6. PRODUCT STORIES

        CURATE SOCIAL STORIES

      • commons experience, reviews, social, like-me tribes, ugc

        7. COMMONS

        EXPERIENCE, REVIEWS, SOCIAL, LIKE-ME TRIBES, UGC

      • ugc ugc = user generated content

        8. UGC

        UGC = USER GENERATED CONTENT

      • story curate brand, website & customer stories

        9. STORY

        CURATE BRAND, WEBSITE & CUSTOMER STORIES

      • insight & content more important than 'deals'

        10. INSIGHT & CONTENT

        MORE IMPORTANT THAN 'DEALS'

      • 11. Slide 11

      • 12. Slide 12

      • 13. Slide 13

      • new google panda & penguin algorithm

        14. NEW GOOGLE

        PANDA & PENGUIN ALGORITHM

        Photo by Guwashi999

      • 15. NEW GOOGLE

          Photo by John5199

        • story weaving knit content from disparate sources

          16. STORY WEAVING

          KNIT CONTENT FROM DISPARATE SOURCES

          Photo by angela7dreams

        • 17. STORY WEAVING

            Photo by xomorrito

          • hearts & minds stories win hearts, minds & advocacy

            18. HEARTS & MINDS

            STORIES WIN HEARTS, MINDS & ADVOCACY

            Photo by flatworldsedge

          • save world tie marketing to big ideas

            19. SAVE WORLD

            TIE MARKETING TO BIG IDEAS

          • think global share local then go global

            20. THINK GLOBAL

            SHARE LOCAL THEN GO GLOBAL

            Photo by NGOInnovation

          • stories fractal legos each builds on last

            21. STORIES

            FRACTAL LEGOS EACH BUILDS ON LAST

            Photo by gurdonark

          • stories stories are the new ecommerce

            22. STORIES

            STORIES ARE THE NEW ECOMMERCE

            Photo by Jon Delorey

          • martin w smith  @scenttrail

            23. MARTIN W SMITH

            @SCENTTRAIL