STUDENT STORE IMPROVEMENT

CURRENT NEED

• Teachers a largely untapped market
• They often can't leave their classroom
• Adults have much more disposable income than kids

COMPETITION

• Lunchroom/cafe
• Outside vendors

ALTERNATIVES?

• Not within Shorewood

TEACHER MENU

• Menu only accessible with pre order
• No limitations around health regulations
• Increased incentive to use pre order

HOW WILL THIS WORK?

• Extra staffing
• Management changes
• Planning of menu
• Planning of prices
• Products can be bought from current vendors

WILL IT SELL?

• Extreme convenience for teachers
• New enticing products
• Will become engrained in the student store mix of services

PRICING

• Products already available are the same price
• Prices for new products
• No delivery charge

PROMOTION

• Direct marketing via e-mail
• Advertising in staff lounge
• Menu samples

CURRENT MANAGEMENT

• 1 manager
• 2 runners
• 4 cashiers

PROPOSED CHANGE

• 2 additional runners
• 2 designated to deliver
• Printed emails
• Work store when finished

DESIRED OUTCOME

• Giving back
• Increase revenue
• More shifts to students

Measuring Success:

Each unit sold to a teacher is another unit we never would have sold.