PD'S

GOALS

• To become known as one of the major sports retailers
• Be able to compete with other big companies
• Be known as one of the best

MARKETING ACTIVITIES TO DO

• Find out what to sell
• Determine prices based on the competition
• Find out about the customers
• Promote the company

THE MARKETING CONCEPT IS IMPORTANT BECAUSE:

• You get to know your customers and your customers get to know you
• You learn what people want and don't want
• It ultimately determines the success of the business

WAYS TO INCORPORATE THE MARKETING CONCEPT

• Surveys to know what people want
• Advertisements to let people know about your business
• Coupons to get people to shop at our store
• Special sales to keep people coming back