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Slide Notes

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Sports Marketing Kevin Gray

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

EMOTION

  • http://ispot.tv/a/7VSI
  • ASPCA commercial
  • This shows emotion because is uses animal in need to make the audience feel sad
2.

Exaggeration

3.

TESTIMONIALS

  • Dan Marino "nutrisystem worked for me"
4.

Dramatic Conflict

  • Conflict between men and women
  • Helps appeal to both genders
5.

Problem/solution

6.

Storytelling

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