Sport & Economy contd

Corporate hegemony
In less than one generation sports have been so heavily branded that people just see it as normal- as the way it has to be and should be

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Commercialisation of the haka

• In 2009 Ngati Toa was assigned intellectual property rights of the Ka mate haka
• Concerns surrounding commercial exploitation
• Sir Owen Glenn - Warriors

What happens when sport is handed over to entities only accountable to market forces

Class debate