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Specialisation

Published on Apr 03, 2016

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PRESENTATION OUTLINE

1.

SPECIALISATION

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2.

CITY OR COUNTRY LEVEL

PERSON OR FIRM
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3.

NEW ZEALAND

AUCKLAND AND WELLINGTON SPECIALISTS
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4.

PORTFOLIO SPECIALISTS

NEAL AND RILEY IN AJPT 2004
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5.

SPATIAL COMPETITION

NUMAN AND WILLEKENS
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6.

SPATIAL ECONOMICS

AND COMPETITION THROUGH DIFFERENTIATION
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7.

ICE CREAM STAND MODEL

HOTELLING
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8.

PORTFOLIO BASED SPECIALIZATION

MEASURE
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9.

DISTANCE FROM COMPETITOR

IN MARKET SHARE TERMS
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10.

REGRESSION MODEL

INDUSTRY PORTFOLIO; DIFFERENCE FROM COMPETITOR
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11.

RESULTS

BOTH SPECIALIZATION AND DIFFERENTIATION
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David Hay