Sorority Branding on Social Media

What are the touch points of your chapter?

Touchpoints

• Members
• Recruitment
• Campus/Greek Involvement
• Chapter Events
• Social Media

Consider your Purpose

Invest the Time

Social Media Sites

• Facebook
• Instagram
• Pinterest
• YouTube
• Twitter
• Blog/Website
• Linkedin
• Snapchat

Popular Blogging Platforms

• Wordpress
• Wix
• Squarespace
• Tumblr
• Weebly

Tips for Campus Social Media

• Consider the best content for each platform
• Set up a Content Calendar
• Use a tool like Hootsuite for scheduling
• Get members involved
• Publicize on campus
• Don't just make it about you

Social Media Content Calendar

Involving Members

• Share/retweet chapter content
• Be guest bloggers/live tweeters
• Pin to Pinterest (group board)
• Guidelines for what's appropriate on personal sites of members

Weekly Ideas

Untitled Slide

Campus Ideas

More Campus Ideas

Engaging Audiences

• Ask them to engage in a way that reinforces your values
• Congratulate others
• Share personal stories
• Include photos of sisters with non-members or others attending your events
• Consider using photos that others can relate to

More Ideas for Engagement

• Celebrate new members
• Engage with community leaders
• Post shareable content like quotes and articles
• Have a conversation

New Member Ideas

Tips for National Social Media

• Submit content to national organization
• Interact with them on social media

Photography

Canva

Studio App

Final Thoughts

• Consider your purpose
• Invest the time
• Get members involved
• Engage your audiences
• Use great images

@KelliSBurns linkedin.com/in/kelliburns