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Sorority Branding on Social Media

Published on Nov 24, 2015

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Sorority Branding on Social Media

Kelli S. Burns, Ph.D. @KelliSBurns
Photo by mkhmarketing

What are the touch points of your chapter?


  • Members
  • Recruitment
  • Campus/Greek Involvement
  • Chapter Events
  • Social Media

Consider your Purpose

Why are you using social media?
Photo by mkhmarketing

Invest the Time

Assign one member or a small team to manage

Social Media Sites

  • Facebook
  • Instagram
  • Pinterest
  • YouTube
  • Twitter
  • Blog/Website
  • Linkedin
  • Snapchat

Popular Blogging Platforms

  • Wordpress
  • Wix
  • Squarespace
  • Tumblr
  • Weebly

Tips for Campus Social Media

  • Consider the best content for each platform
  • Set up a Content Calendar
  • Use a tool like Hootsuite for scheduling
  • Get members involved
  • Publicize on campus
  • Don't just make it about you

Social Media Content Calendar

Involving Members

  • Share/retweet chapter content
  • Be guest bloggers/live tweeters
  • Pin to Pinterest (group board)
  • Guidelines for what's appropriate on personal sites of members

Weekly Ideas

#WhyGPhi Wednesday

Untitled Slide

Campus Ideas

More Campus Ideas

Engaging Audiences

  • Ask them to engage in a way that reinforces your values
  • Congratulate others
  • Share personal stories
  • Include photos of sisters with non-members or others attending your events
  • Consider using photos that others can relate to

More Ideas for Engagement

  • Celebrate new members
  • Engage with community leaders
  • Post shareable content like quotes and articles
  • Have a conversation

New Member Ideas

Tips for National Social Media

  • Submit content to national organization
  • Interact with them on social media


Consider creative arrangements


Studio App

Final Thoughts

  • Consider your purpose
  • Invest the time
  • Get members involved
  • Engage your audiences
  • Use great images