1 of 10

Slide Notes

DownloadGo Live

Society & Marketing

Published on Nov 18, 2015

Introduction to a graduate-level course on marketing and society (macromarketing). University of Waikato

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

MARKETING & Society

INTRODUCTION
Photo by PhillipC
2.

Semester Structure

  • Macromarketing
  • Marketing system
  • Social issues
  • Sustainability Marketing
Photo by laverrue
3.

Macromarketing is the study of marketing systems, the impact and consequence of marketing systems on society and the impact and consequence of society on marketing systems.

Photo by dkshots
4.

The purpose of macromarketing ... is to save the world
(Fisk 2001)

Photo by rahuldlucca
5.

Social issues associated with marketing

Photo by Tobyotter
6.

Giving Voice to Values
Future oriented marketing paradigms

Photo by desertdutchman
7.

Teaching Methods

Photo by Tulane Publications
8.

Teachers open the door; You enter by yourself.
-- Chinese proverb

Photo by Stuck in Customs
9.

Together we learn

Photo by ►Milo►
10.

Untitled Slide

Dr. C L Costley

http://ccostley.wixsite.com/academic-gypsy/about