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Slide Notes

USP – unique selling point
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Social Selling

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

IDENTIFY THE PRODUCT

LEARN ABOUT THE PRODUCT'S FEATURES, ADVANTAGES, AND THE USP
USP – unique selling point
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2.

CLASSIFY THE AUDIENCE

THERE IS NO SUCH PRODUCT THAT SELLS TO EVERYONE, IDENTIFY THE TG
TG – Target Audience
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3.

CONSTRUCT STRATEGIES

TO ADDRESS THEM SEPARATELY – DEMOGRAPHIC/PSYCHOGRAPHIC WISE
Demographic – segmenting according to age, gender, etc.,

Psychographic – segmenting according to personality, lifestyle, etc.,
Photo by John-Morgan
4.

ROLL OUT CAMPAIGNS

EVERY GROUP GETS A SEPARATE APPROACH
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5.

TRACK ANALYTICS

OBSERVE THE NUMBERS
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6.

OPTIMISE CAMPAIGNS

INCREASE WHAT WORKS & DECREASE/AVOID WHAT DOESN'T
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7.

EXPERIMENT

SET ASIDE A SMALL BUDGET TO TRY NEW STRATEGIES
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8.

REPEAT THE ABOVE

THANK YOU
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Navie Naidu

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