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Slide Notes

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Social PR Content Secrets

Published on Nov 20, 2015

Visuals and Headlines are today's most important content, especially with the mobile user in mind!

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PRESENTATION OUTLINE

1.

SOCIAL PR CONTENT

HOW TO GET MORE PUBLICITY AND VISIBILITY
2.

COVER IMAGES

FOR PUBLICITY AND SOCIAL IMPACT
3.

COVER IMAGE DO'S

  • Change monthly
  • Stay on brand
  • Watch size and dimension
  • Make it about the community
  • Think of mobile experience
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COVER IMAGE DON'TS

  • Use stock images
  • Use your logo
  • Keep the same cover image
  • Use low quality resolution
  • Be boring
7.

COVER IMAGE TOOLS

  • Canva
  • Picmonkey
  • QuotesCover
  • HaikuDeck
Photo by 55Laney69
8.

COVER PR SECRETS

  • Promote a conference
  • Support a cause
  • Feature a new Fan
  • Highlight media coverage
  • Promote a hashtag
9.

HEADLINES MATTER

Photo by thewikiman
10.

HEADLINING WRITING DO'S

  • Use numbers
  • Ask questions
  • Test out different headlines
  • Optimize
  • Be direct - what will they get out of it?
Photo by khawkins04
11.

HEADLINING WRITING DON'TS

  • Leave headlines the after thought
  • Be vague
  • Be misleading
  • Over optimize
  • Forget the reader
Photo by Alyssa L. Miller
12.

HEADLINE WRITING TOOLS

  • Pick up a magazine
  • Headlines WP plugin
  • 102 Headline Writing Formulas
  • Emotional Headline Analyzer
  • Link Bait Title Generator
www.aminstitute.com/headline
Photo by exquisitur
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Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com