Social Media Workshop
Published on Feb 09, 2016
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PRESENTATION OUTLINE
Social Media Workshop
April 23, 2015
3 objectives
- Real-world examples
- Content plan to increase engagement
- Social media = customer service
Photo by mkhmarketing
Untitled Slide
https://www.facebook.com/redbull 1,182 likes and 39 shares. Take whatever you sell and do something clever and cute with it with real people.
44K+
views 267 shares
Yes, this was a well-done article and great photo. But this shows that people want to see the beauty of your area, and you can capture that easily in your daily life. Challenge yourselves to snap a photo every day. Even if you only load them once per week onto Facebook, it will make a big difference.
Effective Social Ads
Target. Split Test. Analyze.
Even easier?
Just promote your popular posts.
Photo by Robert S. Donovan
Follow the 80/20 rule: "80% of the content you distribute via social should be about your customers."
Photo by Matthew Burpee
But more important
than looking pretty? Have a strong call to action in your bio.
Call to Action Examples
- Ask fans to tag their photos or questions w/ specific hashtag
- Ask fans to sign up for your newsletter/read your blog
Photo by Johnath
Questions about any of these examples?
What is engagement?
Photo by Intersection Consulting
Arguably the #1 social media statistic because it indicates if you're putting out the right content for your audience.
Photo by batmoo
1>0
A
L
W
A
Y
S
!
More Facebook posts =
more action
But always put quality first.
Don't post just to put something out there.
Photo by Stewart Leiwakabessy
Socialnomics: "The ROI of social media is that your business will still exist in 5 years."
Photo by ShutterRunner
Content Plan
(or how not to rack your brain every day for brilliant content)
Photo by A Health Blog
7+ days of content
- Review/testimonial
- City pride
- Industry news
- Employee Spotlight
- Related tv/movie/music
Photo by Leo Sin
7+ days of content
- Link to other social platforms
- Related tv/movie/music
- Moment in company history
- Promote like-minded bizs
- Happy _____ day!
- Link to your blog
Photo by JJay
Aim for...
- Daily posts on Facebook, Twitter, Instagram & Google+
- Weekly updates on Pinterest, Linkedin, and your blog
- Monthly analysis of data
- Tweak and repeat
Photo by will_cyclist
YAHOO! SAYS:
- 97% more inbound links
- 434% more indexed pages
- 67% more B2B leads
- 126% more lead growth for small bizs
- At 21+ posts, traffic increases 30%
Photo by Ian Sane
Tools to help
- Hootsuite
- Hootlet
- Pin it extension
- Twitter Lists
- Repost app
- Facebook Scheduler (built-in)
Photo by geishaboy500
HOOTSUITE STREAMS IN ACTION
Keep in mind:
People now expect a response within 24 hours.
Photo by michael j. moeller
Expert Jay Baer says: "This is not out of reach. They are your customers. Your silence is deafening."
Photo by Wolfgang Staudt
4 rules for negatvity
- Respond quickly
- Try to bring them off social
- Offer to fix the problem if you're in the wrong
- Move on if they're just a complainer or trolling for freebies
Photo by Rob Boudon
