Social Media Tips by Mark Thompson

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Slide Notes

Social Media Tips

Published on Nov 18, 2015

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PRESENTATION OUTLINE

SOCIAL MEDIA TIPS

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WHERE'S MY DAMN MAGIC BULLET?

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SUCCESS = STRATEGY + FOCUS

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TACTIC

NOT A SOCIAL MEDIA STRATEGY

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FACEBOOK'S ALGORITHMS PUNISH ORGANIC CONTENT

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TIPS TO IMPROVE REACH, ENGAGEMENT & RATINGS

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GET EVERYONE ON THE SAME PAGE

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THE RIGHT CONTENT MIX

TEXT, PHOTOS, VIDEOS, ETC.

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ORIGINAL VIDEO CONTENT IS A KEY

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BE REAL! FIND YOUR SOCIAL VOICE

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ORGANIC IS KEY!

SOCIAL MEDIA USERS AVOID MOST TRADITIONAL ADS

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MAKE CONTENT SHARABLE

HELPFUL, ENTERTAINING, FUNNY!

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STRONG CONTENT

THEY DO A GREAT JOB FOR THEIR TARGET AUDIENCE

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POST FREQUENTLY

YOU CAN POST AS OFTEN AS YOU PLAY A POWER!

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VALIDATION!

SUPPORT LISTENER'S EVENTS/CAUSES/HEROS

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DO NOT POST ABOUT YOUR STATION FOR 30 DAYS

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WISDOM.COM

Go to their Wisdom Web App
Log in with your station's Facebook account
Click Facebook Pages in the navigation
Seach for your page and all the metrics
Wisdom Network: Summary and Page Likes

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THANKS!

Photo by Jason A. Howie

Mark Thompson