Social Media Strategy

Overview

• Objectives
• Audience
• Tactics
• Results

Objectives

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• Create awareness
• Build buzz
• Connect with community

Audience

Breaking It DOwn

Tactics

Follow and Engage

• Follow 10 accounts per day on IG
• Like 25 posts per day on FB/IG
• Comment on 10 posts per day
• Share 5 posts as stories per day on IG

Content Creation

• 2 Posts per day (scheduled)
• Use provided hashtags
• Visuals on every post

Vertical Content

• Big Themes
• Small Posts

Big Themes

• This is a BIG topic
• It's something you feel you have a LOT to say about
• Spitballing: creativity, imposter syndrome, etc

Small Posts

• This is the content
• It's every single thing you think about the themes you've identified
• Each post should be 2-4 short paragraphs long

Best Practices for Posting

• Ask questions
• Ask opinions
• Pictures are good
• Videos CAN be better
• Check your ego

Weekly Workload

• Sunday - Create 1-2 hours
• Monday - Engage 1 hour
• Tuesday - Engage 30 minutes
• Wednesday - Review 1-2 hours
• Thursday - Engage 30 minutes
• Friday - Engage 30 minutes
• Saturday - Relax 24 hours

Weekly Workload

• Engage - Search specific hashtags, follow/engage
• Review - Review analytics to surface your best content
• Create - Create content based on your themes/review
• Relax - Walk away from social on Saturday

Results (September 1st)

Instagram

Facebook Page

YouTube

Minimal Effort
Maximum Impact