Social Media Storytelling

Published on Nov 18, 2015

Social Media Storytelling: An Overview and Case Study -- My end of the quarter presentation for my Social Media in Business class for the University of Washington's Certificate Program for Social Media Technologies & Implementation. #UWSMC

PRESENTATION OUTLINE

SOCIAL MEDIA STORYTELLING

An Overview and TOMS Case Study

POPULAR SOCIAL MEDIA CHANNELS.

It's not just about promoting your brand on
Telling your brand’s story on social media channels isn’t just about promoting your brand’s products or services.
Photo by David Reece

BUILDING RELATIONSHIPS.

It's about engaging with your audience and
It’s about engaging with your customers and building relationships with them.

UNIQUE, ENGAGING, MEANINGFUL.

Effective brand stories must embody the brand.
Your core story needs to be unique, engaging and meaningful. Think about what it is that makes your brand different from the others; what’s your brand’s secret sauce?
Photo by mira_foto

IDENTIFYING THE CORE STORY.

You won't be able to effectively tell your brand's story without
Your core story helps you keep your message consistent and it ties each post and tweet together, and back, to your core message.

WHY TELL STORIES?

Photo by [cipher]

IT'S IN OUR DNA.

We tell stories because
Telling stories is in our DNA. We tell stories everyday; whether they’re about our day at work or the movie we saw the other night, we tell these stories because they are pieces of our life and they ultimately help make us who we are.
Photo by tanakawho

PIECES OF YOUR STORY.

Social media helps you share
Stories are the same for brands, and with social media, they are able to tell pieces of their story.
Photo by Vvillamon

CAUSED BY NEW TECHNOLOGY.

We tell stories because of the major shifts in relationships
We also tell stories on social media platforms because of the major shifts in relationships caused by new technology. When we think about traditional forms of marketing and advertising, communication is one-way.
Photo by LawPrieR

PULL VERSUS PUSH.

Pull your customers in with engaging content.
Brands used to be able to build a campaign that will push their product or service onto their customers and as a result, customers will make that purchase. Traditional forms of marketing allowed brands to tell their customers what they’re needs and desires are, and tell them that their products or services are the solution to their needs.
Photo by code poet

PEOPLE LOVE STORIES,

they're powerful and everlasting.

5 WAYS TO TELL YOUR STORY

TOMS case study.

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1. USE YOUR PROFILE.

It's where you make your first impression.

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2. SHARE YOUR BRAND'S STORY.

People buy into the story behind the brand.

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3. SHARE THE STORIES OF YOUR EMPLOYEES.

Show your customers the people behind the brand.

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4. SHARE YOUR CUSTOMER'S STORIES.

Make the connection between what your customers need and what you sell.

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5. INSPIRE YOUR CUSTOMERS TO TELL STORIES.

People buy from people.

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STORYTELLING IS ABOUT BUILDING RELATIONSHIPS.

Be human and always engage with your customers.
Key takeaway?

Social media storytelling is that it’s about building relationships. You should always be human and consistently engaging with your customers.