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Social Media Principles

Published on Nov 18, 2015

This is a presentation on social media principles for business coaches specifically designed for Blue Mesa Group's Transformational Coaching Program in Fort Collins, Colorado.

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1.

Social Media Principles

for Business Coaches
2.

Social is now the top Internet activity: Americans spend more time on social media than any other major Internet activity, including email.

statistics from Business Insider: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#i...
3.

PriNciples

  • It's not all about you.
  • Don't spam
  • Online image is everything
  • Be a good listener
  • Share value
Photo by Stuck in Customs
4.

The Good

5.

The Bad

Photo by deeplifequotes
6.

The Tools

  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • And a whole lot more...
Photo by Jason A. Howie
7.

Tools matter, BUT FIRST
what's your message?

Photo by tiffa130
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Why do you Engage?

  • Relatable
  • Valuable
  • Interesting
  • Humourous
  • Informational
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10.

Business GOals

drive your strategy
Photo by jikatu
11.

Who is your target audience?

The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.
Read more at http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-stat...

More stats: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/

Let's chat about
Photo by Stuck in Customs
12.

reach them through

Engagement and Community Building 
Photo by [Adam Baker]
13.

Social media sharing became the 2nd most important factor in search engine rankings, surpassed only by strong content.

http://www.mediabistro.com/alltwitter/files/2013/03/social-sharing-2013.jpg
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BlogGing is Good

  • Expert & trustworthy go-to person 
  • Helps market your business
  • Boosts website's search engine optimization
  • Cross blogging (where two blog owners collaborate)
http://www.huffingtonpost.com/loolwa-khazzoom/get-your-blog-on-the-impo_b_4...
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16.

@junemaconsocial
www.glaciercreative.com

June Macon

glaciercreative.com