Confirm listening with ReTweets, Repeats & Build Ons.
Listening online is different. You confirm LISTENING by:
* Repeating keywords. * Using and attributing what you heard by ReTweeting, sharing on Facebook or other social nets. * Building on to an idea from a Tweet or G+ REALLY says you are listening (remember to provide thanks and attribution).
What is your VISUAL Marketing Strategy? Where do you plan to license, create or solicit great arresting graphics? Have you created infographics? Do you have an engine capable of creating great arresting visuals?
Zappos, the online shoe retailer, has more than 50 people in their video department. If your brand doesn't have graphic designers, photographers and videographers then you will be hampered since one way a brand shows respect is to ARREST a reader's attention and then payoff that "grab" with great and easily to share content.
As BRANDS become SOCIAL and conversations currency new tools are needed to create, curate and report on conversations that build brands.
CrowdFunde is the "cool tool" Phil Buckley and I are creating with great help from the Triangle Startup Factory. We are on a "hero's journey" with a mythic end in sight. Hope you will follow, share and join us.