Social Media For Social Good
Published on Jun 04, 2016
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Social Media and Its Contribution Towards Positive Social Change
Carolyn Williamson
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In today's society, our world revolves around technology and social media
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We thrive on the ability to constantly be in communication and connected to those around the world
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With 1.65 billion users on Facebook and 310 million on Twitter, a large quantity of information can be spread to millions of people in a matter of seconds (7)
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Social media has become a form of communication and connection that society can utilize in order to create and generate positive change. Social media creates networking effects and initiates communication engagement as it can be used by any person or self organizing group to take action towards a common goal (2)
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Oxford dictionary defines clicktivism as:
The use of social media and other online methods to promote a cause (8)
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Individuals use social media as a way to reach out to the public instantly; a simple click of a button, like, post, or share can be seen by millions around the globe in seconds
64% said once they had liked or followed an organization or cause on social media, they would be more inclined to show support in other ways such as volunteering or donating (5)
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Majority of social media users are young adults (ages 18-29)
54% of young adults report donating to charity through an online platform (4)
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52% of individuals go online to discuss "what's on our minds"
We care about the causes and efforts our friends are interested in and involved in (11)
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Social media is successfully used for social good through organizing revolutionary change and community activism, coordination in emergency situations, providing ways to donate to charitable organizations, empowering citizens and providing ways to take part in things as simple as random acts of kindness (2) (3)
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Twestival: 202 cities around the world took part in Twestival via Twitter in an effort to raise money and awareness for charity in order to provide clean water to those in need (12)
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Raised a total of $25,000 USD
Which was able to provide clean water to over 17,000 individuals (12)
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Tweestsgiving demonstrated the power of Twitter and the social media web to build a classroom in Tanzania; raising $10,000 USD in two days (10)
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97% of charities use at least one form of social media
Including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter (10)
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INFORM, INSPIRE, AND INVOLVE (1)
Charities, organizations and individuals have the platform and ability to
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Need to inspire people to want to learn more and provide them reasons to get involved - using engaging, accessible and public methods, individuals can use social media marketing to engage rather than pitch (1)
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Social media has made is possible for like minded individuals to discuss important topics, widen their personal knowledge and discover new things (9)
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Non-profits are seeing the benefits of using social media for their awareness campaigns with sites such as Facebook, Twitter, Youtube and socially shared petition sites such as causes.org as they are cost effective means of spreading the word and gaining support (9)
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Social technologies are becoming one of the most effective ways to do social good:
- Cost effective
- Information can reach millions instantly
- Bring awareness to relevant causes and world issues
- Opportunity for small acts and contributions to become global movements
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References
(1) Bishop, R. (2014, April 28). How to Use Social Media to Help Social Causes. Retrieved June 1, 2016, from http://www.huffingtonpost.com/russell-bishop/social-causes_b_5223518.html
(2) Bresciana, S., & Schmeil, A. (n.d.). Social media platforms for social good. IEEE International Conference on Digital Ecosystems and Technologies, 1-6. doi:10.1109/DEST.2012.6227944
(3) Cuenta, K. (2014, August 18). 4 Ways Social Media is Utilized for Social Good. Retrieved June 1, 2016, from https://www.searchenginejournal.com/4-ways-social-media-utilized-social-goo...
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(4) Harden, J., Jukes, I., & Joyce, P. (n.d.). An Insight Into the Charitable Giving of Young Adults & Students. Retrieved May 30, 2016, from http://reasondigital.com/wp-content/uploads/2015/09/result- document.pdf
(5) Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 1, 2016, from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html (3)
(6) Matrix, S. (2016, May 30). Module 04 Social Good. Lecture.
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(7) Number of worldwide social network users 2010-2019 | Statistic. (n.d.). Retrieved June 1, 2016, from http://www.statista.com/statistics/278414/number-of-worldwide-social-networ...
(8) Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 1, 2016, from http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_569255...
(9) Smarty, A. (2013, February 01). Social Media and Society: The Good, The Bad and The Ugly. Retrieved June 1, 2016, from http://www.seochat.com/c/a/social/social-media-and-society-the-good-the-bad... and-the-ugly/
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(10) Social Media Used For Good Causes - The Blog Herald. (2011, November 01). Retrieved May 30, 2016, from http://www.blogherald.com/2011/11/01/social-media-used-for-good-causes/
(11) Stern, C. (2015, March 30). In Praise of Clicktivism. Retrieved June 1, 2016, from http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978...
(12) Tripp, G. (2009, April 02). 5 Events That Have Used Social Media for a Good Cause. Retrieved June 1, 2016, from http://mashable.com/2009/04/02/social-media-charity-events/#qYPVZDGi9kq3
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