Using Social Media to make an impact

“Thanks to social media, the world we live in is getting smaller and smaller — and the more interconnected we are, the harder it will be for human rights violations to go unnoticed.” - Amnesty International

What NGOs can do with social

• Raise public awareness for your cause

What NGOs can do with social

• Raise public awareness for your cause
• Keep supporters and champions informed

What NGOs can do with social

• Raise public awareness for your cause
• Keep supporters and champions informed
• Reach and engage new supporters

What NGOs can do with social

• Raise public awareness for your cause
• Keep supporters and champions informed
• Reach and engage new supporters
• Raise funds

What NGOs can do with social

• Raise public awareness for your cause
• Mobilize your supporters 
• Reach and engage new supporters
• Raise funds
• Get people to take action

Goal: Converting supporters Into Donors & Champions

Your keys to success

Create a plan with
firm, realistic goals

Have a multi-prong strategy

Know your message and stay on it ALWAYS

Listen even more than
you broadcast

Provide value in
everything you do

You are a media organization

Create content people want to share

Shock them, within reason

Use numbers and statistics with visuals

Think Multimedia for maximum effect

Think Multimedia for maximum effect

Affordable, Effective Video

• Clear and steady shots
• Let the subject speak
• Keep it short and to the point
• Remember: Horizontal shots
• No copyrighted music/video

Choose the right platform

Your social strategy

Goal: Drive supporters to create content

Have a distinctive voice - and stick to it

Give followers Specific actions to follow

The best will spread the love around

Mobile is key

A Mobile India

Think Mobile and Mapping