Types and Explanations of Conformity

Compliance, Internalisation & Identification

 Agree with group, public not private, shallow, smoking

Agree with individual or group, public and private, deep

want to be like a person or group - public maybe private

To be liked, avoid rejection, will likely be compliance

to be right, based on superior knowledge

Normative messages - 75% reused 25% reduction

NSI - hard to detect people do not like to admit it

Fein - ISI influences political opinions

ISI requires less powerful if there is a physical reality

Compliance and Internalisation hard to separate - NSI and ISI often overlap

Majority Influence and Asch

Role conformity and Zimbardo