So Snapchat have released an IM service
Published on Nov 18, 2015
Snapchat have release an Instant messaging service - this deck unpicks what they have introduce and why it matters
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PRESENTATION OUTLINE
So Snapchat have released an IM service
But why?
Well it’s snapchat, so it obviously disappears when you’re done
First off, what makes it different?
But what is cool is that it allows you to hold the screen to initiate a videochat
This is two way and only last a few moments
(Kind of like people's attention span)
Without complicating Things, they're the main things you need to know
Next … why?
Well, they wanted to put the chat in snapchat
because the back and forth has delays, IM allows for immediacy
It has the hallmarks of a feedback driven evolution
People like to give feedback and it is likely that Snapchat listened to frustrations/ideas
Though it will be interesting to see if it gets adopted
So, why does it matter?
Snapchat had a huge offer from Facebook
And I mean HUGE
they wanted to develop the company themselves
But what they had was limited
IM is likely to increase usage but also attract users
And with more users and meaningful engagement, there are greater valuations
There is still one question though…
How are they going to make money?
Well, this diversification brings possibilities
Snapchat WILL do something new and perhaps unexpected
That is user driven and creates a more social environment
The audience is appealing
Brands will try to crack this media
And this might be where Snapchat starts to charge – for engagement
Want to Talk more?
Grab me on LinkedIn - ie.linkedin.com/pub/ivan-eustace/63/227/5a6/
