Snapchat

What is snapchat?

For example

• Q-Dance
• Give information about: single releases, line up announcements and sending photos from one of their events

Why should we learn from Q-dance?

• Referring to their Facebook, Soundcloud, Twitter or Website
• Give the people the idea that they have personal contact with the organisation.

What distinguishes Snapchat?

• Twitter, Facebook are mass media communication channels
• People don't feel personally addressed by Facebook or Twitter.
• That's exactly what distinguishes your brand with Snapchat!

Why/when should you use Snapchat?

• To give the target audience the idea that you speak to them personally
• To build a long term image at your target audience

Do's and don't in my opinion

• Do: Keep it to the point
• Don't: Don't use Snapchat for showing a corporate mission statement/identity