Small Business Owner's Tool Box

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Gmail

get Google Apps to host your Email
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  • yourname@yoururl.comis MUCH more professional than @gmail.com
  • Get all of Google's powerful tools integrated with your website
  • Labs, Labs, LABS
  • Settings>Labs, scroll and experiment
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BOOMERANG!

Your New Best Friend! 
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  • Dynamic Scheduling Tool that gets Email OUT of your inbox
  • Even if you don't have a clear plan for that email, you can move it
  • I used it today! Moved any email not pertinent to this class to Monday
  • Can customize and automate functions
  • Conditional Response
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Google Chrome

Track me? OK, fine
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Chrome Extensions!

Powerful Functionality, FREE! 
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  • Focus on anything you do every day
  • Live Demo
  • What I use it for
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  • SEO
  • Screen Capture
  • Test Web Pages
  • Post to Social Media
  • Bookmark pages
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Email Marketing

AUTOMATION: name of the game
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  • Constant Contact?
  • InfusionSoft?
  • MailChimp?
  • AWeber?

MAILCHIMP!

best choice for people new to Email Marketing
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  • Fast and Easy
  • Higher "Free Ceiling"
  • Decent Automation
  • Great Transitional Tool till you need more robust
  • Does everything you need it to do at this stage
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Final Tips

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Who should you pay?

  • Pay a Graphic Designer
  • Pay a Strategic Planner
  • Pay for overview1-3x per year
  • Get Expert Input, Saves you Time and $$$!
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What are YOU planning to do?

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Kyle Bailey

@thekylebailey, search "Kyle Bailey Austin"
Photo by Sabor Digital