Slacktivism

Published on May 28, 2016

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PRESENTATION OUTLINE

Slacktivism

It deserves more credit. By Maggie Love 
Photo by HckySo

"Slacktivism"
Showing token support for social or political causes through online means such as e-petitions and hashtag activism. The term is typically used pejoratively to refer to people who don’t want to devote time or money to such causes. (Chandler and Munday, 2016)

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We as a society are often pessimistic about the idea of online activism, as many feel it does nothing to help a cause.

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"Clicks Don't Save Lives"

For example, UNICEF's  campagin (Knibbs, 2013) 
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However...

We as a society "are too quick to condemn slacktivism." (Knibbs, 2013 ) 
Photo by Thomas Hawk

What many do not realize is how beneficial it can actually be.

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Sharing online helps create AWARENESS. Social media has been very influential for those "advocating for social change." (Glenn, 2015)

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It is not only a place for people to share their views...

But for others to also become educated about global issues 
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"In 2009 and 2010, awareness and social activism campaigns flourished via various social media." (Rotman, 2011) "Slacktivism is a way of allowing the wave to EXAPAND" (Kolowich, 2016)

The goal of sharing online is not to "solve problems; it is to bring awareness to a cause." (Sharma, 2015)

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"We know that technology can be used to help raise awareness and create change" (Rotman, 2011)

For example, after going viral, the ALS ice bucket challenge "raised over $15 million in six weeks." (Kristof, 2015)

This shows that liking, sharing, and participating in these causes can really make a big differece.

Although these posts my not have immediate change...

They create global awareness. 
Photo by Kevin M. Gill

Brining to light many issues we may have never known about.

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Therefore, we should not be criticizing these posts...

rather, we should be encouraging these small acts.   
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"Long Live Slacktivism!"

(Kristof, 2015) 

References

  • Bartnett, Emma. "Dislike Icon Mere Slacktivism." Edmonton Journal., 18 September. 2015. Web. 1 June 2016.
  • Bresciani, Sabrina, and Andres Schmei. "Social Media Platforms for Social Good." Digital Ecosystems Technology (2012): 1-6. WEB. 29 May 2016.

References

  • Glenn, Cerise L. "Activism or 'Slacktivism?': Digital Media and Organizing for Social Change." Communication Teacher (2015): 81-85. Web. 30 May 2016.
  • Kielburger, Craig and Marc. "A Click is Not Enough to Have an Impact on World." Canoe., 10 April. 2015. Web. 29 May 2016.

References

  • Knibbs, Kate. "Slacktivists Unite! Social Media Campaigns Aren't Just Feel-Good Back Patting." Digital Media., 15 May. 2013. Web. 31 May 2016.
  • Kolowich, Steve. "In Modest Defence of Slacktivism." The Chronicle of Higher Education., 15 January. 2015. Web. 30 May 2016.

References

  • Kristof, Nicholas. "Ice Bucket Slacktivism Pays off." The New York Times., 3 September. 2015. Web. 29 May 2016.
  • Matrix, Sidneyeve. "Module 4: Social Good." Queen's University, 30 May. 2016. Web. 30 May 2016.
  • Sharma, Ritu. "Stop Pouring Ice on Clicktivism." Huffignton Post., 20 August. 2014. Web. 28 May 2016.

References

  • Stern, Caryl M. "In Praise of Clicktivism." Huffington Post, March 31, 2015. Accessed May 28, 2016.
  • Dana Rotman, Sarah Vieweg, Sarita Yardi, Ed H. Chi, Jenny Preece, Ben Scheiderman, Peter Pirolli, Tom Glaisyer. "From Slacktivism to Activism: Participatory Culture in the Age of Social Media." ACM Digital Library, May 7-12, 2011. Accessed, May 30, 2016.

References

  • Rotman, Dana. Vieweg, Sarah. Yardi, Sarita. Chi, Ed H. Preece, Jenny. Scheiderman, Ben. Pirolli, Peter. Glaisyer, Tom. "From Slacktivism to Activism: Participatory Culture in the Age of Social Media," ACM Digital Library (2011): 819-822. Web. 30 May 2016.

References

  • "Slacktivism." Oxford, A Dictionary of Social Media. Oxford: Oxford University Press, 2016. Oxfordreference.com. Web. 1 June 2016.

Maggie Love

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