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Slide Notes

DownloadGo Live

Sharing Economy & Marketplaces

Published on Nov 20, 2015

PivotDesk co-founder Kelly Taylor talks to University of Colorado Leeds MBA students about the Sharing Economy.

PRESENTATION OUTLINE

Sharing Economy

The PivotDesk Origin Story

Sharing

and the economy around it
Watch a video created by PivotDesk showing "A Day in the Life of the Sharing Economy". Using car sharing, home sharing and new service models are now the new normal for some people.


https://vimeo.com/90908914
Photo by courosa

The "Rental Economy"

Many companies are renting inventory they own. Technology and insurance innovation enables people to share this inventory.

Zipcar
Car2Go
Netflix

The phrase "access over ownership" is used to describe these Business to Consumer marketplaces.

There are new examples of B2B services such as Getable.

Photo by Andrew Currie

Remnant Assets as inventory

Many companies now capitalize on remnant assets. Extra office space, under utilized cars and camping gear that gets used once a year are all examples of remnant assets.

PivotDesk
Airbnb
RelayRides

These marketplaces enable peer-to-peer transactions.

Time as inventory

Leveraging spare time has created some of the most successful sharing economy companies.

Uber
Lyft
Homejoy
Rover
TaskRabbit
Postmates
Instacart
Photo by cubicgarden

Marketplaces

Companies considered part of the "sharing economy" are mostly marketplaces.

Craigslist
eBay
oDesk
Thumbtack
OpenTable
Yelp
TripAdvisor

Marketplaces characteristics include:

LIquidity
Curation
Ratings and Reviews
Frictionless payment
Mobile
Social Proof
Frequency
Network Effects
Photo by bsbeta

Questions?

Photo by verndogs