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SHARED VALUES

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PRESENTATION OUTLINE

SHARED VALUE

An advanced lecture for applied marketing
Photo by bengrey


“Creating a shared value involves creating economic value in a way that also creates value for society by addressing its neds and challenges”


shared value is not about social responsibility,philanthropy, or even sustainability, but a new way to achieve economic success

Photo by Ed Yourdon

it should be at the center

and not on the side

expanding a total pool of

ECONOMIC &SOCIAL VALUES

FAIR TRADE MOVEMENT

it increases REVENUES to workers instead

FAIR TRADE MOVEMENT

REDISTRIBUTION rather than EXPANSION

HOW TO CREATE

A SHARED VALUE

Here are the steps

  • Reconceiving Products and Markets
  • Redefining Productivity in the Value Chain
  • Building Supportive Industry Clusters at the Company’s Location

ASK YOURSELF

“IS OUR PRODUCT GOOD FOR OUR CUSTOMERS”

REDEFINE THE USE OF THE FF.

  • Energy Use & Logistics
  • Resource Use
  • Procurement
  • Distribution
  • Employee Proactivity
  • Location

IT MUST AMPLIFY THE CONNECTION

BETWEEN ITS SUCCESS & THE COMMUNITIES SUCCESS