What content will you post? As well as news and events, think of other ideas before you start.
In Queensland, communities are always interested in local updates relating to disaster management such as storm warnings.
Other regular segments could include photos, quizzes and competitions. Content should in some way support the goals of your social media, but fun content that brings people to your profile is vital too.
Think about who creates content in your organisation and get them onboard: media officers, environmental teams, librarians, art gallery staff, community workers.
What content can you source from your community? Ideas include: Photos of your region, Local history, Ideas for improvement.
Segments we have run include:
* Historic images, for more info see http://bit.ly/1c4Gbzd
* We've crowdsourced over 800 images on Instagram using #RedlandLocal hashtag http://commsr.us/1g2rEYe
* Environmental segments (weed of the week, good gardening blog) http://commsr.us/1iH1TY8