Setting behaviour objectives by Dr. C L Costley

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Setting behaviour objectives

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PRESENTATION OUTLINE

Behaviour Objectives

SETTING BEHAVIOUR OBJECTIVES & GOALS

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TYPES OF OBJECTIVES

Behaviour
Knowledge
Beliefs

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Choose behaviour target

impact
willingness
measurability
market opportunity
market supply

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Hands
Head
Heart

Behaviour -- hands
Knowledge is cognition -- head
Feelings, attitudes -- heart.

Always behaviour.
Usually the whole package.

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Chart your purpose, audience, & objectives

Setting Objectives:

-Describe the situation you want to change or the problem you want to solve.

-Identify the specific actions you want people to take to help solve the problem.

-Set measurable objectives that can help you monitor and evaluate your progress.

-Decide how you will measure the achievement of these objectives

SET GOALS

SET SMART OBJECTIVES & GOALS

SMART
specific
measurable
achievable
r
t

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Examples

http://www.toolsofchange.com/en/planning-guide/setting-objectives/

Respond to Ch 7

3 - important concepts
2 - things you don't understand
1 - question for the authors

Behaviour

Break it down

What behaviours are you considering targeting?

Each group write down: the problem, the target audience, the behaviour.

Swap lists. Deconstruct the behaviour on the list you received.

Discuss.

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