#SEOchat

Published on Nov 18, 2015

This is a recap of SEOchat from the week of June 30th covering authorship, influence and content.

PRESENTATION OUTLINE

#Seochat

Authorship, Influence and Content

with @lisabuyer

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https://twitter.com/lisabuyer/status/484744421477330944

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Robert Ramirez
‏@ramirez_robert
A1) Authorship is alive and well. Those using it just for the SERP photo are out of luck, but real authors should stick to it. #seochat

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Mark Traphagen
‏@marktraphagen
Google will serve no search rank factor before it's time. Understanding author authority is a long term project #seochat

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https://twitter.com/lisabuyer/status/484745789655113729

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Bruce Clay, Inc.
‏@BruceClayInc
A2) Step 1: Add authors. Step 2: Have the authors set up Google Authorship immediately. (Need help? http://bit.ly/1rp3CuE ) #seochat

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Allie Gray Freeland
‏@AllieGrayFree
A2: Identify your customers' FAQs, find authoritative authors based on vertical, then develop content that answers Q's #SEOchat

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Mark Traphagen
‏@marktraphagen
A2: I believe users will "retrain" so that the bylines matter, even if there is no longer the strong pull of the photos #seochat

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https://twitter.com/lisabuyer/status/484746815120891904

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Mark Traphagen
‏@marktraphagen
A3 Absolutely recommend still using authorship. Google still tracking authors for future author rank, for 1 thing #seochat

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Robert Ramirez
‏@ramirez_robert
A3) If you are trying to frame yourself as an expert on a topic, authorship matters. Claiming ownership of your content is a must. #seochat

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https://twitter.com/lisabuyer/status/484747899210072065

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Niki Payne
‏@nikipayne
A4) Let's not forget social reach and influence. A good author is also ENGAGING. Isn't that want content marketing is all about? #seochat

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CVContent
‏@CVContent
A4 @lisabuyer Balance your editorial team based on your org's needs. For outsourcing make sure theyre a) experts and b) quality. #SEOChat

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Bruce Clay, Inc.
‏@BruceClayInc
A4) Google likely views consistent publishing on a topic; social engagement; & clean grammar/spelling as authority signals. #seochat

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https://twitter.com/lisabuyer/status/484748924004339712

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Paula Allen
‏@paulaspeak
Q5: SMB owners often have trouble finding time to write content, can't see the forest either. In that case, outsource works. #seochat

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Milynn
‏@Mreowlynn
A5. If a brand can juggle in-house content creators that would be ideal. Imagine how much easier it would be get content tweaked #seochat

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Sean McGinnis
‏@seanmcginnis
@lisabuyer My belief is you get passion and expertise by keeping content creation in house. Hard to replace those two w external #seochat A5

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https://twitter.com/lisabuyer/status/484750311027138560

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Mark Traphagen
‏@marktraphagen
A6 W/ recent Press Release site penalties, Google made clear that quality of PR's needs to come up bigtime #seochat

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Bruce Clay, Inc.
‏@BruceClayInc
A6) Press releases shouldn't have an author, but rather a contact person (such as a marketing/content manager) listed at the bottom #seochat

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CVContent
‏@CVContent
A6 @lisabuyer w the influx of content on the web, associating content w credible authors is essential for press releases, blogs... #SEOChat

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https://twitter.com/lisabuyer/status/484751803545026560

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Kristi Kellogg
‏@KristiKellogg
A7) For PROMOTION of the content ... @HaikuDeck, @Canva, @Pixlr, @TweetDeck, @Sniply, @BufferApp, @Tweepi, @Hashtagify ... #SEOchat

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Prime Design
‏@primedesign
A7 curation: @hootsuite. I'd lose my mind without it #seochat

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Mark Traphagen
‏@marktraphagen
A7 For finding authoritative authors check out new ClearVoice tool http://bit.ly/1pKFm6A #seochat

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https://twitter.com/lisabuyer/status/484753946691395584

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Bruce Clay, Inc.
‏@BruceClayInc
A8) @KristiKellogg recently broke down how a @Klout score is established. Read http://bit.ly/1t1V9PV for key insights. #SEOchat

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Jason White
‏@Sonray
@lisabuyer A8: It can be manipulated but I've found it useful for finding opportunities more than anything else #seochat

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https://twitter.com/lisabuyer/status/484755219084218368

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Bruce Clay, Inc.
‏@BruceClayInc
A9) Publish & promote consistently. Foster relationships through meaningful interaction. Have a unique, engaging voice. #seochat

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CVContent
‏@CVContent
A9 @lisabuyer Frequency, quality, authority of site, proper markup & claiming your @CVContent profile all will do you justice here. #seochat

Lisa Buyer

Haiku Deck Pro User