1. Use Google keyword tool>
It provides a good list of words and phrases related to the keyword ideas that you enter into it.
2. Research keywords before optimizing for them.
If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.3.Target
The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
4. Use long tail keywords.
It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
5. Avoid keyword stuffing.
You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.