SEO for Blog Posts
Published on Nov 18, 2015
How to optimize your blog posts for more traffic and a better user experience.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
What are users searching for?
How can I help them find it on my site?
Photo by j-dub1980(THANK YOU FOR 100k+ Views)
start with research
- Google Trends
- Google Keyword Planner
- SEM Rush
- Uber Suggest
1. Start with what people are already talking about (Google Suggest, Google Trends)
2. Start with a topic on mind and find out how people are searching for it and talking about it using Google Keyword Planner and SEM Rush
You should be choosing keywords based on high search voolume and low competition
2. Start with a topic on mind and find out how people are searching for it and talking about it using Google Keyword Planner and SEM Rush
You should be choosing keywords based on high search voolume and low competition
Photo by Jesse757
focus your keywords
- High Search Volume
- Low Competition
- Longtail is best
- Focus on 1-2 max
Photo by contemplicity
Title Tag
- "The What"
- Grab User's attention
- 70 Char or Less
- Contain Keywords
a) Title
The title of your blog post should include your keyword, but just be sure to keep your long-tail keyword under 70 characters. The title of your post will be a search engine and reader's first step in determining the relevancy of your content, so including a keyword here is vital.
The title of your blog post should include your keyword, but just be sure to keep your long-tail keyword under 70 characters. The title of your post will be a search engine and reader's first step in determining the relevancy of your content, so including a keyword here is vital.
Photo by Tribble_Fun
meta description
- "The Why"
- 165 char or less
- Call to Action
To review, your meta description is the additional text that appears on your search results that lets you know what the link is about. The meta description is also important because it give readers information they need to decide whether or not your content is what they're looking for.
WHY SHOULD I READ YOUR POST?!
WHY SHOULD I READ YOUR POST?!
Photo by carterse
IMAGES
- Include Alt Tags
- Keep them small (>100k)
- Interesting and high-quality
- Use image desc. fields in CMS
Search Engines look for images with alt text. You see alt text when you hover over an image.
You can figure out an image's alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is "related-search." Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.
You can figure out an image's alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is "related-search." Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.
Photo by Joshua Daniel O.
HEADLINE (POST TITLE)
- How-to and list type post titles get much higher CTRs
- Use Co-Schedule Headline Analyzer to grade your headline
Photo by ttarasiuk
BODY COPY
- Use keywords naturally
- Offer unique point of view
- Guide users down the page
You should mention your keyword at a normal pace throughout your post -- that means you should include your keywords, but only in a natural, reader-friendly way. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process.
Photo by kevin dooley
Tools & Resources
- CoSchedule Headline Analyzer: http://coschedule.com/headline-analyzer
- SEO Friendly Checklist: http://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht
- Anatomy of an optimized post: http://blog.hubspot.com/marketing/anatomy-blog-post
