SEO 101 with Kyle Bailey

Published on Feb 09, 2018

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SEO 101 with Kyle Bailey

Tools, Tips & Strategies
Photo by Robert Scoble

1. Strategy

Photo by horrigans

State of SEO in 2020

Photo by miralize

Easier than Ever*

*with giant asterisk
Photo by JeepersMedia

But still hard...

Good Content Covers All

Photo by 10ch

But Optimization Matters

Wild West Sherrif

Cleaned out all the bad guys

But there are still rules to follow...
Photo by Chris Yarzab

2. Tools

Photo by bcostin

Chrome Extensions:

  • SEO META in One Click
  • Fat Rank
  • Keywords Everywhere
Photo by Darren Nunis

Other Tools

  • SEMRush
  • Google: Analytics, Search Console, Page Speed Insights
  • MOZ
  • Yoast (on WP)
Photo by Emily Barney

Live Demo (later)

Photo by Domenico Loia

SEO Tips

Title Tags:

After Content, MOST important

Keyword Study

Live Demo 
Photo by oh.tinkerer

Best Practice:

  • Footer
  • NAP, Key Links, Form
  • ONLY ONE H1 per page
  • MANY H2's
  • H3's on down don't really matter for SEO
  • Intralinking (it's own workshop)
  • Mobile Friendly
Photo by NeONBRAND

Untitled Slide

  • URL Structure (wp & yoast take care of this): Live Demo
  • Meta Description
  • Categories & Tags in WP (blogs)
Photo by Bakar_88


  • Hierarchy: Most important page?
  • Many links per page
  • Anchor text is critical ("Click Here" = DEATH)
  • Link More to Core Pages
  • Use Blog posts to target Keywords and anchor pages
Photo by rubybgold


  • Alt and Title Text
  • Image type: Jpeg
  • Learn to optimize in Photoshop
  • DON'T keyword stuff, be descriptive
  • Try to use 3 images per 500 words of text
  • NINJA: combine your images into a slideshare video about your blog title
Photo by @Doug88888

UPDATE for 2020!!

Photo by Jude Beck

1. BERT!!

Photo by Thomas Hawk

Untitled Slide

  • Happened in Fall
  • HUGE change
  • "Things, not Strings"
  • Entities, not keywords
  • Think "descriptive keyword group"
  • Quality over Quantity still rules
Photo by thr3 eyes

2. GMB

Photo by henry perks

Google My Business page

  • Google Plus is Dead
  • Local Business on Steroids
  • Post regularly
  • Post a lot
  • Pics, news, helpful info
  • Be exhaustive

SEO 101 with Kyle Bailey

Tools, Tips & Strategies
Photo by Robert Scoble

@theKyleBailey on

Linkedin, Twitter -- 512-876-9111
Photo by Robert Scoble