SEO 101 with Kyle Bailey

1. Strategy

State of SEO in 2020

Easier than Ever*

But still hard...

Good Content Covers All

But Optimization Matters

Google:

Wild West Sherrif

Cleaned out all the bad guys

2. Tools

Chrome Extensions:

• SEO META in One Click
• Fat Rank
• Keywords Everywhere

Other Tools

• SEMRush
• Google: Analytics, Search Console, Page Speed Insights
• MOZ
• Yoast (on WP)

Live Demo (later)

SEO Tips

Title Tags:

Keyword Study

Best Practice:

• Footer
• NAP, Key Links, Form
• ONLY ONE H1 per page
• MANY H2's
• H3's on down don't really matter for SEO
• Intralinking (it's own workshop)
• Mobile Friendly

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• URL Structure (wp & yoast take care of this): Live Demo
• Meta Description
• Categories & Tags in WP (blogs)
• HTTPS/SSL MATTERS!
• SITE SPEED MATTERS

Intralinking

• Hierarchy: Most important page?
• Many links per page
• Anchor text is critical ("Click Here" = DEATH)
• Link More to Core Pages
• Use Blog posts to target Keywords and anchor pages

IMAGES

• Alt and Title Text
• Image type: Jpeg
• Learn to optimize in Photoshop
• DON'T keyword stuff, be descriptive
• Try to use 3 images per 500 words of text
• NINJA: combine your images into a slideshare video about your blog title

UPDATE for 2020!!

1. BERT!!

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• Happened in Fall
• HUGE change
• "Things, not Strings"
• Entities, not keywords
• Think "descriptive keyword group"
• Quality over Quantity still rules

2. GMB

Google My Business page

• Google Plus is Dead
• Local Business on Steroids
• FEATURE RICH
• Post regularly
• Post a lot
• Pics, news, helpful info
• Be exhaustive

SEO 101 with Kyle Bailey

@theKyleBailey on