SEMA: Impact Guidelines

Purpose of SEMA

Purpose of SEMA

• To help our members’ businesses succeed and prosper. Our members are the producers and marketers of specialty equipment products and services for the automotive aftermarket.

Purpose of SEMA

• 1. Proactive leadership in our industry to help it expand domestically and worldwide. 2. Delivering programs, activities and information in response to the ongoing and emerging needs of our members. 3. Emphasizing education to help members focus on and achieve acceptable world-class quality standards.

Purpose of SEMA

• 4. Legislative and regulatory advocacy. 5. Producing the industry’s leading trade show.

Approaches to Value

Approaches to Value

• Breadth of Offerings

Approaches to Value

• Breadth of Offerings
• Right solutions, Right audiences

Approaches to Value

• Breadth of Offerings
• Right solutions, Right audiences
• Depth of offerings

Approaches to Value

• Breadth of Offerings
• Right solutions, Right audiences
• Depth of Offerings
• Engagement & Awareness

Role of Leadership

Role of Leadership

• Direction setting
• Focus areas
• Definitions of success
• Stability of momentum

Environmental Factors Impact on SEMA

Environmental Factors Impact on SEMA

• Automotive Industry
• Government Policy
• Technology

Environmental Factors Impact on SEMA

• Automotive Industry
• Government Policy
• Technology
• How does this affect SEMA's programs?

Environmental Factors Impact on SEMA

• How does SEMA dedicate the right resources to the right places to create the right solutions today & be prepared for what will be needed tomorrow?

Guidelines for Programmatic Evaluation

Perspectives of Current Measures

Perspectives of Current Measures

Perspectives of Current Measures

• Thinking about the definitions of value, what are your reflections on the programs and how we measure the programs today?

What are the Overarching Measures?

What are the Overarching Measures?

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

What are the Overarching Measures?

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound
• Definitions of Success

What are the Overarching Measures?

• Clarity of size and scope of audience
• Clarity of what problem SEMA is specifically solving
• How critical is this program to the success of the target group?

What are the Overarching Measures?

• Members ability to digest and utilize the proposed programs

What are the Overarching Measures?

• SEMA's ability to efficiently connect and communicate about its proposed/existing program
• What will be unique in the message, in the audience, in the communication vehicle?

What are the Overarching Measures?

• Opportunity Cost Evaluation
• What you give up when you choose between options
• Board role & needs to make the right decision
• Resource Uncertainty: Today & Tomorrow

Guidelines: Where to Start

Defining Success

Defining Success

• Purpose of the effort
• Define success - indicators of expected impact

SEMA Programmatic Measures

SEMA Programmatic Measures

• Survey review - incorporating programmatic evaluation guidelines to current & suggested programs