Selling Recovery

Published on Nov 21, 2015

Presentation about how to help people make a decision to move toward recovery. Stop using drugs, Motivate people who are in denial.

PRESENTATION OUTLINE

Selling Recovery

Amber Hollingsworth, LPC, MAC, CCS, LPCS
Photo by misterbisson

Why are business people making better use of neurobiological behaviors than us?

Photo by hjl

Common Myths

  • "you have to hit bottom to stop"
  • "you must be willing to do anything"
  • "you have to do 12steps or else you are not in real recovery"
Photo by rumpleteaser

1st step

Controlling your own fears/ego
Photo by Malinkrop

The Croc brain

  • The power frame
  • The analytic frame
  • The fear frame
Photo by chrismar

Totally awesome business books that have influenced me!

  • Pitch Anything by: Oren Klaff
  • How to Win Friends and Influence People by: Dale Carnegie
  • Ask by: Ryan Levesque
  • Leaders Eat Last by: Simon Sinek
  • The Psychology of Influence of Persuasion; Robert Cialidiini

Amber's Tips and Tricks

  • Win the Family
  • Help them out of a mess
  • Let them trap themselves
  • Be their defense attorney

Ask what they DON'T want!

Photo by BAMCorp

Appeal to their noble motives

Photo by One lucky guy

E  D / O S

Focus on Rebuilding Serotonin and Oxytocin

Help them identify their "specialness"

Show the "more expensive item" first

Yes, it is ture.. You didn't Cause it, you cant Control it, and you cant Cure it...

Photo by coldpants

But you can influence it!