SELLERS REPRESENTATION

WHAT IS IT REALLY?

• Complete dedication to your fiduciary responsibility to the seller and their goals.
• They need to know you are always looking out for their best interest and using your/our professional experience to protect them

THE PROCESS

• Complete all paperwork, documents with sellers and obtain keys
• Consider Making duplicate keys
• Create transaction room and submit all documents for phase 1
• Coordinate photo shoot, sign installation (riders and location), mailings and announcements

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• Review all MLS details with sellers to insure accuracy
• Properly, enthusiastically and professionally show property
• Schedule first open house and pre-market it - MEGA Open House

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• Set up weekly seller reports - superior communications = satisfied sellers
• Set up 30 day review (or sooner in some markets)
• Prepare for the Price Correction discussion
• Always be present and attentive for each showing

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• Protect security of property and owners, leave it as you found it
• Lock doors and windows, blow out candles, double check everything

ONCE THE OFFER IS RECIEVED

• Review it in detail before presenting to seller, ask questions if unclear or incomplete
• Meet with sellers if at all possible physically, or ZOOM it! Over phone, last choice
• Provide council and advice to avoid bad decisions
• Teach them how to negotiate
• Do a Net Sheet
• Continue to show until you’re together!

PURCHASE AND SALES AGREEMENT

• Draft P&S, get buyers signatures and check before going to sellers
• Do a new net sheet if facts changed since orig offer

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• Enter into your calendar all critical dates immediately
• Inspection, mortgage contingency and closing
• Always be present for entire home inspection to advise and counsel seller during negations

MANAGE THE TRANSACTION

• Your job now is to manage the transaction and do WHATEVER needs to be done
• Lenders, attorneys, agents, buyers, inspectors, contractors and sellers

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• Once you receive the “clear to close” make sure you get a copy of settlement disclosure for seller to avoid any surprises at closing

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• Consider a closing gift that will last
• Coordinate walkthrough and remind sellers it’s time to leave now!
• Attend closing with sellers and rejoice!
• Never leave closing without copy of disclosure (often with our check too)

CONFIRM FILE (LOOP) IS COMPLETE IN DOTLOOP

NICE JOB!

Wise Man once say


If you List you last...if you don’t you won’t