Sell More From Your Online Store

Published on Nov 18, 2015

How to make your E-commerce site more successful using powerful SEO strategies.

PRESENTATION OUTLINE

Sell More

From Your Online Store
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Winning Ways
To SEO Your
E-commerce Site

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Five Reasons

why your e-commerce site is failing
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You've more to do when

  • Your site looks the same as your competitors
  • You have the same products as other sites
  • You have the same descriptions and photos
  • You've set yourself up for a price war
  • You've lost sight of your business
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Three Steps

to a winning e-commerce website
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  • Think about your business
  • How is it different?
  • Think about your site

Five Ways

to get customers to your online store
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Here they come!

  • Organic Traffic
  • Social Media
  • Content Marketing
  • Paid Search (Pay Per Click)
  • Offline Marketing

Five Questions

to ask before you start writing content
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  • What must I write about?
  • What about brands?
  • Can I win the fight?
  • Is the fight worth winning?
  • What do my customers say?
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Five Steps

to the right words for your site
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  • Brainstorm some key phrases
  • Find some alternatives
  • Will you be able to rank for them?
  • The free, but potentially inaccurate route
  • The more accurate way that costs money

How To

develop content from key phrase research
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  • Understand the kinds of content you must write
  • Use the key phrases you've researched
  • Look at your data from a different angle
  • Create content that answers customer questions
  • Create content and measure, measure, measure!
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But, what about...?

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Contact David Rosam

david@writingforseo.org | +44 (0)1273 906607