Secrets Of A Killer Pitch #sicpitch #sic2013

Published on Nov 05, 2015

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PRESENTATION OUTLINE

SECRETS OF A KILLER PITCH

ADAM TRATT - HAIKU DECK
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@ADAMTR - @HAIKUDECK

#SICPITCH
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RESPECT THE CLOCK

KILLER PITCH LESSON #1:

... DO YOU PITCH?

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HOW PITCHING HELPED US

  • Raising money
  • Recruiting a team
  • Finding Partners
  • Gaining media attention
  • Enlisting volunteers

KILLER?

WHAT MAKES A PITCH
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A KILLER PITCH SHOWS PASSION

THE BEST IDEAS START OUT CRAY-CRAY
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CONFRONTS OBJECTIONS

A KILLER PITCH

MEMORABLE & ACTIONABLE

A KILLER PITCH IS
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OUR FIRST BIG PITCH

CONVEYING PASSION

CONFRONTING OBJECTION

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MAKING IT MEMORABLE

CHALLENGES

  • We didn't know any celebrities
  • We are nerds from Seattle
  • We had little relevant experience
  • We didn't understand the customer
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DESIGN MATTERS

MORE THAN EVER BEFORE

SHARING STORIES

& PITCHING IDEAS SHOULD BE AWESOME
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50%+ PEOPLE ANNOYED

WITH MORE THAN HALF OF ALL POWERPOINTS

MANY SEE 1+PPT/DAY(%)

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TOP ANNOYANCES

WORD ASSOCIATION

  • Boring
  • Long
  • Much/many
  • Read/text
  • Death

WE LOOKED TO THE EXPERTS

WHAT CAN WE DO TO MAKE SHARING STORIES AWESOME?

ONE IDEA PER SLIDE

FOCUS ON
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POWERFUL IMAGE

REINFORCE WITH A
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CONSISTENT

LOOK AND FEEL

SIMPLIFY CHARTS

SLIDES ARE SCENERY

TRY NOT TO READ THEM
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KILLER PITCH!

LET'S BUILD A

SECRETS OF A KILLER PITCH

  • Know your audience- respect the clock
  • Tell a story- make it memorable
  • Simplicity & beauty- design matters!