Search, SEO and Analytics
Published on Nov 18, 2015
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PRESENTATION OUTLINE
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Mission statement
- Google's mission is to organize the world's information and make it universally accessible and useful
- And "don't be evil"
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Reorganized as Alphabet in 2015
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Alphabet lineup
- Google Fiber
- Health and Life Sciences
- Capital and Investments
- Nest
- Google X
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Sundar Pichai is now Google CEO
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Google lineup
- Android operating system
- Search
- YouTube
- Apps (Gmail, Spreadsheets, Docs, etc.)
- Maps
- Ads
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Marissa Mayer: Yahoo CEO and former Google executive
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How search works
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Google (and other search engines) crawl every page on the Internet
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Links lead them down the right path
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Engines read code and store selected pieces to recall later when needed for search
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Google takes your search query and scours through billions of documents in less than a second
It provides answers (results) based on its algorithm
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Two main factors with search
- Content on the page (and code)
- Links pointing to the page (popularity)
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2. make lots of money
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paid vs organic
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$45 per click
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how does seo work?
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SEO companies either try to “game” the algorithm or conform to it
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The future of Seo
- Branding (social, reviews, citations)
- Content marketing (blogs/infographics)
- User experience (especially mobile)
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Google analytics
Google analytics
- Sign up your site through Google
- Add tracking code to site
- Learn about your audience
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