SD Summit 2015 Stats
Published on Nov 18, 2015
SiriusDecisions Summit 2015 key takeaways and statistics from the event. We take a deeper look at these trends and make predictions about the future of marketing and sales. Join us for the journey!
Register for Nudge at www.neednudge.com
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
In SD Summit We Trust
- 2,300+ marketing & sales professionals, analysts & tech vendors.
- Focus on "Strategies for Intelligent Growth" with cutting edge research.
- Delegate marketing spend = $20 billion in purchasing power.
- Enormous insight into the importance of marketing & sales alignment.
Photo by Thomas Hawk
MYTH DEBUNKED
"Buyers go through 67% of buying process before engaging with sales rep."
Although buyers research online before engaging with a sales rep, they do require help earlier on than we thought.
- SiriusDecisions
Photo by j0sh (www.pixael.com)
Live poll of 2,300+ in attendance indicated they expect the importance of a salesperson in B2B buying process to only increase.
Photo by WarzauWynn
Takeaway #1
The relationships salespeople have with prospects are becoming more important than we thought.
Photo by Juliana Coutinho
65% of content in B2B organizations goes unused.
- SiriusDecisions
Photo by ginnerobot
85% of marketers using marketing automation in 2014 felt they weren't using it to it's full potential
- Marketo
Photo by stefanweihs
B2B marketers must create 11 - 17 interactions to enable a purchase.
- SiriusDecisions
Photo by Truthout.org
Takeaway #2
Marketers are overwhelmed with content and technology demands.
Photo by andres.thor
Sales generated leads are 4x more likely to close vs. marketing-generated leads.
- Heinz Marketing
Photo by SalFalko
Takeaway #3
Salespeople must build trusted relationships with key prospects earlier in the sales process.
Photo by Stuck in Customs
Companies that have aligned sales & marketing deliver 19% more growth.
- LinkedInB2B
Photo by @Doug88888
What does this mean for the future of marketing & sales?
Photo by BrunoDelzant
"No matter how personalized marketing becomes, trust always trumps content."
- Steve Woods
Co-Founder & CTO, Nudge
Photo by Richard.Asia
How can marketing & sales do this?
- Build authentic relationships between salespeople and prospects, earlier on.
- Provide real value through relevant and timely content on a 1-to-1 basis.
- Balance marketing content with external sources that aren't self serving.
- Align marketing & sales teams to achieve common goals.
Photo by JD Hancock
Did you know?
We're on a mission to help bring the business world closer together.
Photo by lecates
Do you want to help us solve these challenges together?
Register for Nudge at
www.neednudge.com
Visit us at
www.neednudge.com
Follow us on Twitter
@NeedNudge
Presentation by
Kevin Hurley
Growth Hacker, Nudge
Photo by alles-schlumpf
