SCP Final Presentation
Published on Nov 21, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Tempo.
The path to profit
Innovation League inc.
- Aaron: Project Manager
- Desmond: Director of Finance
- Olivia: Director of Research and Analysis
- Jeffrey: Director of Marketing
- Kelly & Poima: Co-Directors of Communications
WHY IS music IS IMPORTANT
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subs + Revenue through ads and celebrity
- Customized commercials (e.g. Hulu)
- Global celebrity endorsements
- Increase in free subscribers and ad revenue
customized ADS
Engages free subscribers + More ad revenue
Twitter followers:
Katy 51M
JT 31M
Invest in Underground Artists EARLY
- Lower royalty fees vs. more popular artists
- Lock in lower cost royaly fees with contracts
- As artist gains mass appeal, increased subscribers
- Lower costs + increased revenue = Profit
Twitter followers:
Ariana Grande 14M
Macklemore 2M
Lorde 1M
UNDERGROUND ARTIST BAY AREA PILOT
Exclusive music single and concert raffle
TEMPO. SPONSORED Underground artists CONCERT
Increase artist loyalty and new subscribers to Tempo.
GLOBAL music and new genres
Expand subscribers from Mexico, Hong Kong, Malaysia and Singapore at lower costs
add dif. map-> too colorful
Conclusion
- In 3-5 years, ILI strategies increases revenue
- Does not increase / stable costs
- Potential increased profits
- Tempo.'s success and reach
- Music lovers worldwide enjoy music
