Rock and Roll

Widespread Impact

• "...no new style of music has ever had such a widespread impact on so many different cultures as rock and roll." - Page 129

Production and Distribution

• From an economic perspective, rock and roll was the first musical form to simultaneously transform the structure of sound recording and radio.
• Rock's development set the stage for how music is produced, distributed and performed today.
• Page 129

Popularity

• "The blurring of racial lines and the breakdown of other conventional boundaries meant that performers and producers were forced to play a tricky game to get rock and roll accepted by the masses." - Page 132
• They used white cover artists to make mostly black music popular with the masses.

References

• Media & Culture: Mass Communication in a Digital Age by Richard Campbell, Christopher R. Martin and Bettina Fabos

Rock and Roll