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Risk as Analysis, Risk As Feeling

Published on Dec 12, 2015

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PRESENTATION OUTLINE

1.

AFFECT AND PERSUASION

2.

AFFECT

3.

TREASURE

4.

HATE

5.

AFFECT HEURISTIC

6.

ANALYTIC SYSTEM

7.

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8.

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9.

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10.

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11.

EXPERIENTIAL SYSTEM

12.

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13.

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17.

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18.

ORIENTING MECHANISM

19.

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20.

DREAD AND RISK PERCEPTION

21.

RISK AND BENEFIT

22.

RISK AND BENEFIT

23.

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26.

MANIPULATION

27.

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Sol Hart