RICE KRISPIES TREATES

WHO WANTS RICE KRISPIE TREATES

• Normally lower to middle aged people
• People with higher income

HISTORY OF KELLOGG’S

• Founded on February 19, 1906
• Produce cereal, and convenience foods, including cookies, crackers and toaster pastries.
• Products are manufactured in 18 countries and marketed in 180.

HISTORY OF THE BUSINESS

• Brothers Dr. John Harvey Kellogg and Will Keith Kellogg founded a health food company, the Battle Creek Sanitarium Health Health Compony in 1898
• The company changed to Battle Creek Sanitarium Health Food Compony in 1901
• The brothers parted ways in the working business and then W.K. launched Battle Creek Toasted Corn Flakes Company on February 19, 1906 and that’s when all of the products became known as Kelllogg’s.

OTHER PRODUCTS

• Cheez-it
• Rice Krispies/ Rice Krispies Treates
• Froot Loops
• Mini-Wheats
• Crunchy Nut
• Corn Flakes Apple Jacks
• Frosted Flakes
• Nutri-Grain
• Pop tart
• Eggo

COMPETITION

• ConAgra Brands, Inc
• General Mills, Inc
• Nestle S.A.

MaRKET STRATEGY

• Sponsored tv shows
• Kellogg’s sponsors CBS panel show What’s My Line?
• Frosted Flakes and Rice Krispies were major sponsor of PBS Kids animated series Dragon Tales.
• They also sponsor USA Gymnastics and produce the Kellogg’s Tour of Gymnastics, a 36-city tour held after the Olympics.

FACTORS AFFECTING SUPPLY AND DEMAND

• Avalibity if products
• Prices of items
• Labor costs
• Disruption or inefficiencies in supply chain

CONCLUSION

• From this I learned a lot about the company Kellogg’s.
• I learned all sorts of history and a bunch of other stuff

Bibliography
“Kellogg Company Company Profile | D&B Hoovers.” D&B Hoovers Free Trial | Register Now for Access to Our Data - D&B Hoovers, www.hoovers.com/company-information/cs/company-profile.kellogg_company.b530...

“Kellogg Company .” Investor.kelloggs.com, 8 Feb. 2018.

“Kellogg's.” Wikipedia, Wikimedia Foundation, 30 Aug. 2018, en.m.wikipedia.org/wiki/Kellogg%27s.