ETHOS

• means of convincing someone of the character or credibility of the persuader.

PATHOS

• is an appeal to emotion, and is a way of convincing a audience of a argument by making an emotional response.

LOGOS

• is an appeal to logic, and is a way of persuading an audience by reason.

AD HOMINEM

• directed against a person rather than the position they are maintaining.

PROPAGANDA

• used to promote or publicize a particular political cause or point of view.

BANDWAGON

• a particular activity or cause that has suddenly become fashionable or popular.

FALSE AUTHORITY

• using an authority as evidence in your argument when the authority is not really an authority

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