Research on BUSINESS MODEL PROTOTYPING
Published on Nov 20, 2015
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PRESENTATION OUTLINE
Research on
BUSINESS MODEL PROTOTYPING
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Research Interest:
How can we test/explore (=prototype) possibly viable business models?
What I have found so far is...
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4 elements of
business model prototyping
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Iterative and agile learning
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The agility and iteration accelerate your learning and help embrace uncertainty.
Complexity
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Prototyping of business models has to resolve the complexity of the business.
Tangibility
Prototyping should turn business models to be tangible.
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The tangibility makes it easier to evaluate the abstract model.
Synthesis
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New models will be created through synthesis of the learning outcomes.
Summary: the four elements
- Iterative and agile learning
- Complexity
- Tangibility
- Synthesis
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Key questions for the next step
- How to actually test/explore possible business models
- How to evaluate the result of the testing/exploration
- How to respond to the results (How to synthesise them)
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Thank you for reading and hope to have time for further discussion with you!
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