I try to look for every available opportunity to partner with different organizations or to participate in campus activities. This allows you to interact with students outside of the library and shamelessly plug resources that may be useful or related to an activity.

Be engaged with the campus community. Know what's going on and look for ways the library may be able to help facilitate an activity.

If possible attend functions for various disciplines/departments.

Sanfor Brown-Dress For Success
Career Resources/Resume Writing Workshop

Newsletters Promote/Inform
Mobile Library
Book Club to promote new E-Readers

Targeted E-mails cultivate faculty like business clients/salesman. Be familiar with their research interest.

Follow-up with

Synchronous

Asynchronous
Jing-quick tutorials

Face-to-Face

Introduce yourself
Listen attentively
ask open ended questions
Ask Clarifying Questions
Don't Jump to Conclusions
Make the most of your teachable moments

Decide on a search strategy and share it with your patron keep them engaged during the search and walk them through the process