Refine Results Presentation
Published on Nov 19, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
COPYWRITER PRESENTATION
USER EXPERIENCE
A persons behaviours, attitudes & emotions about using a particular product, service or system. It is about utility, ease of use & efficiency
Photo by Mike Ashton
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Untitled Slide
UX ISSUES
- Refine results - what does this mean?
- Downwards arrow - inconsistent
- Services list - far too long & no search option
Photo by colemama
What now?
Let's improve the journey - which is more than just a copy change...
Photo by Franco Folini
Boots does not have one generic customer persona and cannot assume everyone is the same...
Photo by Matthew Burpee
Customer personas
Untitled Slide
Photo by stefan.erschwendner
