Complete website redesigns can be lumbering, costly, and impractical. Worse, they can leave your users' needs unmet for months or years during that long cycle before launch.
Continuous iterative improvements and frequent feedback can help keep your site fresh and meeting user needs.
- re-organize and rename menus based on how USERS approach the site rather than how the staff thinks about it - streamline and focus to Popular Links (all high use) rather than a confusing mixed bag that included things we wanted to promote. - lower right now highlights a featured guide rather than being a mostly unclicked catch-all area