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Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

Reading

ADVERTISEMENTS
Photo by Thomas Leuthard
2.

What mood has been created?

How and why?
Photo by Kalexanderson
3.

How is empty space used?

Spatiality for sophistication
Photo by dgamawalawwe
4.

Axial or Dynamic?

BALANCE
Photo by anroir
5.

Is there a plot?

What's in the background?
Photo by FotoSleuth
6.

Because you’re worth it (Loreal)

USE OF SLOGAN?
Photo by Stuck in Customs
7.

KEEPING UP WITH THE JONESES

Everyone else has it.
Photo by DVS1mn
8.

Appeal to the emotion

Buy or x will suffer...
Photo by Great Beyond
9.

Verbal appeals

Solving a problem, comparison, experts say...
Photo by contemplicity
10.

Sex sells

Do ugly people exist?
Photo by Tucia
11.

Stereotypical thinking?

What cultural assumptions are made?
Photo by JD Hancock

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