Reading

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Reading

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What mood has been created?

How and why?
Photo by Kalexanderson

How is empty space used?

Spatiality for sophistication
Photo by dgamawalawwe

Axial or Dynamic?

BALANCE
Photo by anroir

Is there a plot?

What's in the background?
Photo by FotoSleuth

Because you’re worth it (Loreal)

USE OF SLOGAN?

KEEPING UP WITH THE JONESES

Everyone else has it.
Photo by DVS1mn

Appeal to the emotion

Buy or x will suffer...
Photo by Great Beyond

Verbal appeals

Solving a problem, comparison, experts say...
Photo by contemplicity

Sex sells

Do ugly people exist?
Photo by Tucia

Stereotypical thinking?

What cultural assumptions are made?
Photo by JD Hancock

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