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Rap Genius

Published on Nov 21, 2015

Rap Genius - The rise, the fall and the resurrection. A story of how saying sorry and being well connected can get you out of a sticky situation

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PRESENTATION OUTLINE

1.

Rap Genius

Comeback King of the SERPs
Photo by TechCrunch
2.

Rap genius

Rose to Fame
Photo by photographerglen
3.

Accelerated

by venture capatilist investment
Photo by rafael-castillo
4.

and links

from blogs
Photo by Pietro Zuco
5.

But the blogs

were bad
Photo by Reportergimmi
6.

or the link scheme

was bad
Photo by Sam Cockman
7.

Google didn't like

Rap Genius Affiliate Blog Links
Photo by StockMonkeys.com
8.

Google gave

Rap Genius a Christmas present to remember
Photo by lisibo
9.

Google exiled

Rap Genius from SERPs
Photo by chrstphre
10.

dropped to 6th page

for lyric searches
Photo by Alexander Savin
11.

Rap Genius

said their sorry
Photo by greyshine
12.

Patched things up

with Google
Photo by craftivist collective
13.

Removed the naughty links

with the disavow tool
Photo by Pratham Books
14.

ok there were

177,000 URLs
Photo by ggallice
15.

So some

where changed to nofollow links
Photo by ewen and donabel
16.

10 days after the penalty

Google were happy again
Photo by andrewrennie
17.

rap genius

started appearing in the search results
Photo by TechCrunch
18.

Moral of the story

Get backed by a well connected venture capitalist
Photo by borispumps

Rod Lewis

http://www.bytecloud.com.au